This installment of Two Views features experts in PR and beauty brand building on the value of story in today’s cosmetics and personal care market. Stephanie Scott, CEO at First and Last PR, and Laureen Schroeder of Bespoke Beauty Partners explain how...
The pharmacy chain announced last week that the ecommerce site beauty.com will be shut down in the coming months. It’s a move to keep cosmetics and personal care consumers loyal to the Walgreens brand.
